November 1, 2024
Working with Religion of Sports, the sports media company founded by Tom Brady and Michael Strahan, I created the weekly newsletter The Word, which ran from 2019 through 2024. As a team of one, I handled all aspects of the newsletter, from growing and retaining the audience to reporting and writing every article.
With The Word, I grew the ROS newsletter audience 220% and increased engagement to an enviable 62% average open rate (industry standard is 34%).
Here are some of my favorite stories.